The JM Buzz

84 Afleveringen

1. Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason

   Gepubliceerd: 14-9-2023
2. JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)

   Gepubliceerd: 7-9-2023
3. Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?

   Gepubliceerd: 31-8-2023
4. Do Autonomous Products Deprive Us of Meaningful Experiences?

   Gepubliceerd: 24-8-2023
5. The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales

   Gepubliceerd: 17-8-2023
6. Brand Extensions Often Fail—Here's How To Them Up for Success

   Gepubliceerd: 10-8-2023
7. Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers

   Gepubliceerd: 27-7-2023
8. "Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?

   Gepubliceerd: 13-7-2023
9. Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions

   Gepubliceerd: 6-7-2023
10. JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)

    Gepubliceerd: 29-6-2023
11. It's Time for Marketing Researchers to Change Their Approach to Gender

    Gepubliceerd: 22-6-2023
12. The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue

    Gepubliceerd: 8-6-2023
13. Creating Effective Marketing Messages Through Moderately Surprising Syntax

    Gepubliceerd: 1-6-2023
14. How Language Affects Content Engagement

    Gepubliceerd: 25-5-2023
15. Can Soda Brands Reduce Sugar Without Losing Sales?

    Gepubliceerd: 11-5-2023
16. When to Use Facts vs. Feelings for Soliciting Donations

    Gepubliceerd: 4-5-2023
17. How Effective is Advertising for Robotic Surgery?

    Gepubliceerd: 27-4-2023
18. Financial Vulnerability Is About More than Just Income

    Gepubliceerd: 20-4-2023
19. JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)

    Gepubliceerd: 13-4-2023
20. Answer This Question Before Selling a New Innovation

    Gepubliceerd: 6-4-2023