The JM Buzz

84 Afleveringen

1. How Subscription Companies Can Avoid "Box Fatigue"

   Gepubliceerd: 30-3-2023
2. The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent

   Gepubliceerd: 23-3-2023
3. Can You Trust Doctors' Yelp Ratings?

   Gepubliceerd: 16-3-2023
4. JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)

   Gepubliceerd: 9-3-2023
5. Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better

   Gepubliceerd: 2-3-2023
6. Three Simple Ways to Encourage App Adoption

   Gepubliceerd: 23-2-2023
7. Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance

   Gepubliceerd: 16-2-2023
8. Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing

   Gepubliceerd: 9-2-2023
9. Sell More to a Customer by Treating Other People and Property Considerately

   Gepubliceerd: 2-2-2023
10. How to Mitigate the Effects of Insider Selling

    Gepubliceerd: 26-1-2023
11. How Voice Technology Influences What We Reveal About Ourselves

    Gepubliceerd: 19-1-2023
12. Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect

    Gepubliceerd: 12-1-2023
13. Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes

    Gepubliceerd: 15-12-2022
14. JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)

    Gepubliceerd: 8-12-2022
15. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

    Gepubliceerd: 1-12-2022
16. We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons

    Gepubliceerd: 17-11-2022
17. Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

    Gepubliceerd: 10-11-2022
18. Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

    Gepubliceerd: 3-11-2022
19. From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?

    Gepubliceerd: 13-10-2022
20. How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation

    Gepubliceerd: 6-10-2022