The Local Marketing Trends Podcast
Een podcast door Gordon Borrell - Maandagen
138 Afleveringen
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How KSL.com Became a Local Media 'Phoenix'
Gepubliceerd: 3-2-2025 -
Whither Local TV? Checking in With Gray Media's Pat LaPlatney
Gepubliceerd: 20-1-2025 -
The Dirty Little Secret to Exponential Growth in Sales
Gepubliceerd: 6-1-2025 -
What 1,000 Local Advertisers Just Told Us (Good, Bad, AND Ugly)
Gepubliceerd: 9-12-2024 -
Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof'
Gepubliceerd: 25-11-2024 -
Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy
Gepubliceerd: 11-11-2024 -
Why Dozens of Buyers Have Been Snapping Up Newspapers
Gepubliceerd: 28-10-2024 -
Local Content Goldmine Starts to Deliver (Even for Radio!)
Gepubliceerd: 14-10-2024 -
Hyperlocal Site's 100-Year Plan: Help Local Businesses
Gepubliceerd: 30-9-2024 -
Riegsecker Sees Local Media at an Inflection Point
Gepubliceerd: 9-9-2024 -
Finally, Local Podcasting Might Be Catching On
Gepubliceerd: 26-8-2024 -
Are Digital Marketing Services Worth Selling?
Gepubliceerd: 12-8-2024 -
This Iconoclast Doesn't Mince Words on Today's Mass Media
Gepubliceerd: 29-7-2024 -
Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix
Gepubliceerd: 15-7-2024 -
The Forgotten Goldmine in Email
Gepubliceerd: 24-6-2024 -
Radio's New Leader Brings An Attitude To the Job
Gepubliceerd: 10-6-2024 -
Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
Gepubliceerd: 28-5-2024 -
TEGNA Finds a Set of AI Geniuses
Gepubliceerd: 13-5-2024 -
How Young Adults Search Online for 'Local' Information Might Surprise You
Gepubliceerd: 29-4-2024 -
It's the Email, Stupid
Gepubliceerd: 16-4-2024
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
