The Marketing Intelligence Show
Een podcast door Supermetrics - Donderdagen
93 Afleveringen
-
How Data Speaks uses impact-based attribution to measure and improve advertising ROI
Gepubliceerd: 2-5-2024 -
Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve
Gepubliceerd: 18-4-2024 -
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
Gepubliceerd: 3-4-2024 -
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
Gepubliceerd: 21-3-2024 -
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
Gepubliceerd: 7-3-2024 -
The future of Google Search & Ads in the age of Gen AI
Gepubliceerd: 15-2-2024 -
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
Gepubliceerd: 1-2-2024 -
The future of B2B measurement
Gepubliceerd: 18-1-2024 -
Big data for marketers: Why, how, and where to start
Gepubliceerd: 4-1-2024 -
Marketing leader roundtable: Fueling your growth with data in 2024
Gepubliceerd: 22-12-2023 -
Using data to power your next step: Fueling 40% annual growth
Gepubliceerd: 21-12-2023 -
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity
Gepubliceerd: 14-12-2023 -
The next generation of marketing mix modelling
Gepubliceerd: 30-11-2023 -
Why now is a great time to move to a marketing data warehouse
Gepubliceerd: 23-11-2023 -
How top consumer brands measure marketing with Michael Kaminsky
Gepubliceerd: 18-10-2023 -
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
Gepubliceerd: 4-10-2023 -
Start Trusting Your Data: A marketing data governance framework for CMOs
Gepubliceerd: 6-9-2023 -
Marketing mix modeling for marketing leaders
Gepubliceerd: 23-8-2023 -
The Marketing Analytics Lifecycle
Gepubliceerd: 9-8-2023 -
Most of your problems are due to (a lack of) Marketing Data Governance
Gepubliceerd: 27-7-2023
The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.
