The Marketing Intelligence Show

93 Afleveringen

1. Breaking the silos: Why you should own your marketing data

   Gepubliceerd: 12-7-2023
2. The Kaizen Framework: How to turn marketing data into growth

   Gepubliceerd: 29-6-2023
3. Marketing data, fast and slow

   Gepubliceerd: 14-6-2023
4. What is Marketing Intelligence?

   Gepubliceerd: 31-5-2023
5. Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi

   Gepubliceerd: 12-1-2023
6. Data Literacy: How to build a data-driven culture with Lee Feinberg

   Gepubliceerd: 31-10-2022
7. How to create and measure paid ABM campaigns with Vin Turk

   Gepubliceerd: 12-10-2022
8. Making the most of first-party data with Josh Perlstein

   Gepubliceerd: 8-9-2022
9. Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer

   Gepubliceerd: 24-8-2022
10. Contextual advertising: How it works and why you should try it with Ned Dmitrov

    Gepubliceerd: 27-7-2022
11. Putting marketing data into action through reverse-ETL with Supermetrics, Google, and Hightouch

    Gepubliceerd: 15-6-2022
12. How to set up Google Analytics 4 for ecommerce with Enrico Pavan

    Gepubliceerd: 1-6-2022
13. Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman

    Gepubliceerd: 18-5-2022
14. Digital audio advertising 101 with Spotify

    Gepubliceerd: 4-5-2022
15. How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds

    Gepubliceerd: 20-4-2022
16. How to test ecommerce campaigns purposely with Colby Flood

    Gepubliceerd: 6-4-2022
17. How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins

    Gepubliceerd: 9-3-2022
18. How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd

    Gepubliceerd: 23-2-2022
19. How marketers can implement marketing mix modeling with Mark Stouse

    Gepubliceerd: 9-2-2022
20. Data ethics in marketing with Stéphane Hamel: How to approach marketing data responsibly

    Gepubliceerd: 26-1-2022