WFA's Better Marketing Pod with David Wheldon
Een podcast door World Federation of Advertisers (WFA)
42 Afleveringen
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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Gepubliceerd: 28-4-2025 -
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
Gepubliceerd: 2-4-2025 -
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose
Gepubliceerd: 26-3-2025 -
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
Gepubliceerd: 5-3-2025 -
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Gepubliceerd: 12-12-2024 -
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
Gepubliceerd: 27-11-2024 -
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Gepubliceerd: 3-9-2024 -
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
Gepubliceerd: 30-5-2024 -
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
Gepubliceerd: 2-5-2024 -
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
Gepubliceerd: 29-3-2024 -
Better Marketing Pod 2023 key learnings
Gepubliceerd: 19-12-2023 -
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
Gepubliceerd: 23-10-2023 -
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
Gepubliceerd: 22-9-2023 -
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
Gepubliceerd: 9-8-2023 -
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
Gepubliceerd: 20-7-2023 -
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
Gepubliceerd: 17-5-2023 -
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
Gepubliceerd: 12-4-2023 -
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
Gepubliceerd: 8-3-2023 -
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Gepubliceerd: 9-2-2023 -
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Gepubliceerd: 14-12-2022
Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
